Advanced dynamic order execution for equities trading with Fidessa ADSA

In today’s low-touch business, buy-side clients expect more services and customizations. How can you manage customizations easily, avoid polluting your algo container, and control your costs? Fidessa Advanced Direct Strategy Access (ADSA) opens the door to richer client engagements with sophisticated order validation, routing, algo switching, and whitelabelling, using technology that can be shared across your business.

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Advanced dynamic order execution for equities trading

  • Automate your order execution workflow

    Create automated order workflows with validation, enrichment, and routing based on parameters or analytics.

  • Automated exception handling

    Reduce the need for manual interventions with backup algos and automated error handling.

  • Customizable trading strategies

    Build complex, multi-phase strategies including algo switching logic to meet your customers’ requirements.

  • Integrate your low-touch service

    Manage your low-touch service alongside your other Fidessa order workflows. Deploy ADSA alongside other Fidessa solutions to help scale your electronic trading business.

  • Self-provision your low-touch offering

    Data-driven customization options make it easy to design, test and implement algos and strategies. Make updates in real-time to respond rapidly to changing requirements.

  • Empower your clients

    Deliver more control over execution for your clients while controlling your own costs with no-code algo configuration.

Manage algo customizations and switching, and give your clients direct control of their business

Automated low-touch workflows
Customizable trading strategies
Integrated solution for electronic trading

Who uses our products?

Head traders
Revenue leaders
Technology leaders

Situation

  • Your customers are demanding greater customization of low-touch algorithmic execution.
  • In a highly competitive marketplace you need to control your costs without compromising on the services you offer.

Solutions

  • Offer a rich electronic trading service with advanced algorithmic workflows and switching.
  • Data-driven solution enables and rapid and agile customizations and allows you to provide a bespoke service without costly custom algo development.

Situation

  • You need to provide customers with a bespoke service that can deliver a competitive advantage.
  • You want to enhance your client-offering by including algo trading within your own branded solutions.

Solutions

  • Create a bespoke customer experience with custom algo behavior, strategies, and validation rules.
  • Use white-labelling to offer ADSA algo functionality to customers through your own solution.

Situation

  • Solutions born out of FIX Routing can no longer handle customer requirements.
  • Algo engines have become bogged down with client–specific logic.
  • Errors and exceptions require costly manual interventions.

Solutions

  • Consolidate all your algorithmic trading workflows into one place, making them easy to manage.
  • Data-driven solution allows no-code customizations that can be quickly designed, deployed and updated.
  • Automate exception handling with a rich range of options for error behavior, reducing the need for manual intervention.

The facts speak for themselves

  • 100%
    Global systemically important banks
  • 100%
    S&P 100 banks
  • 100%
    FTSE 100 banks
  • 80%
    Euronext 100 banks

Leading banks and financial institutions run on ION software

Award-winning industry leader

TradingTech Insight Awards 2023

Best Solution for Options Trading

TradingTech Insight Awards 2023

Best Transaction Cost Analysis (CTA) Tool

TradingTech Insight Awards 2023

Best Smart Order Routing Application

TradingTech Insights Europe Awards 2023

Best Sell-Side Order Management System (OMS)

Hear from our customers and peers

  • As the only listed securities company in Suzhou, we need technology that can simplify and automate workflows to boost efficiency and scale our business. We chose the Fidessa trading platform as it is the market leader in the equities space and the top choice for sell-side institutions.

    Li Chen
    Vice Chairman at Soochow (HK)
  • Effective business growth requires technology that can simplify workflows, and boost efficiency. For Peel Hunt, ION has been a trusted partner in this area for nearly two decades. The Fidessa Trading Platform is the benchmark in the equities space and the top choice for sell-side institutions. As we enter our next phase of growth, ION remains our preferred partner.

    Iain Morgan
    Head of Execution and Trading at Peel Hunt
  • We’ve been partnering with the ION team since 2006 for our global commodities franchise and they were the logical choice for us as we expand into equities market making. The ION Fidessa trading platform is a market leader in the equities space and is very much the platform of choice for the industry.

    Paolo Tonucci
    CFO and COO of Marex
  • Our clients want faster, more reliable access to international capital markets. We chose the ION Fidessa solution because it gives us the advanced trading workflow, high performance, and reliability at scale that we need.

    Lu Feng Cong
    Head of Institutional Business at GF Securities (HK)
  • Fidessa’s approach to SOR made them stand out from the crowd this year. Liquidity capture is obviously key, but as the buy side is looking for more from their sell-side electronic desks, the importance of having a highly flexible workflow that manages the parent order over the duration of its life is an element that is often overlooked.

    Andrew Delaney
    President of A-Team
  • Fidessa has long established itself as the leading supplier of workflow automation systems to banks and brokers. More recently, the firm has invested in its derivatives technology to good effect. The Sell-side Trading System of the Year award is always hotly contested, and Fidessa’s victory in 2018 recognizes the great strides the vendor has made in derivatives execution and order management technology.

    Luke Jeffs
    Managing editor at Global Investor

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