Product Marketing Manager – Commodities – 5262

Responsibilities

• Manage critical interaction with product management, sales, and engineering and drive the development of common strategic goals, priorities, and positioning for the business.
• Incorporate competitive/market intelligence to identify and prioritize new business opportunities in existing markets and develop marketing plans to build awareness and adoption in new vertical markets and industries.
• Keep track of the competitors’ offer and positioning in the market
• Develop customer acquisition and expansion strategy for Clients’ solutions in the space.
• Contribute to the Clients’ customer experience strategy across digital touchpoints, products and platforms together with the Marketing execution team
• Develop core messaging and be part of the team creating high-impact marketing content and product collateral for client engagement.
• Produce marketing deliverables – sales tools, collateral, webinars, content for Client events, speaking proposals, web content, as needed - to improve the effectiveness of the BDR and global sales teams.
• Collaborate in analyst relations and public relations initiatives to improve awareness and market positioning.

Required Experience, Skills and Qualifications

• You must be both analytical and creative, and possess extensive knowledge in a variety of disciplines in marketing, as well as other areas of the organization to fully engage the business in the brand’s success.
• Experience developing high level marketing and brand strategy in line with the strategic vision of a SaaS and/or software firm for international markets.
• Outstanding writing skills, with the ability to simplify complex concepts.
• Demonstrated ability to work across multiple departments and stakeholders
• Persistence to execute in a high growth, frequently changing environment.
• Outstanding communication and interpersonal skills.
• Flexibility—ability to cope with ambiguity and initiate structure where needed.
• Deep understanding of changing market dynamics.
• Experience building brand awareness in the software industry.
• Thorough knowledge of marketing principles, brand, product and service management, sales, business development and customer experience; along with a demonstrated track record of success and performance.
• Experience developing product/solutions positioning development
• Bachelors’ degree required. Master’s Degree with a specialization in Marketing preferred.
• 7+ years marketing experience in positions of increasing responsibility; preferably with treasury or enterprise software solutions experience.
• 2+ years experience in a product marketing function