The Marketing Manager will work closely with business vertical stakeholders to lead and execute marketing strategy for the division. This will include go-to-market product strategy, lead generation and conversion, customer retention and engagement, and brand awareness programs.
Working collaboratively and cross-functionally with a team of marketing specialists and ION’s commercial, editorial, and product stakeholders, you will develop, execute, analyze, and optimize multi-channel marketing strategies that serve the needs of the business.
Develop the business vertical marketing strategy in collaboration with key stakeholders to align with wider business objectives.
Define a communications framework and best-practice marketing playbook. This will incorporate product and market knowledge from ION’s commercial and editorial teams.
Communicate the marketing strategy and developments to stakeholders and the ION leadership.
Proactively research best practices, industry trends, and competitor activity to develop marketing programs focused on customer retention and growth.
Collaborate with the wider Impact team to develop engaging, results-driven multi-channel marketing campaigns in line with business goals.
Support business goals with regular marketing campaigns, multi-channel content, events, partnerships, and press and media activity. You will work proactively with ION teams to create a consistent pipeline of marketing activity 3–6 months in advance.
Enhance brand recognition in our key markets using traditional and digital platforms.
Work with the relevant teams to build a marketing infrastructure so that all marketing activity is measured and benchmarked.
Work with senior leaders on defined KPIs, analyze and report on multi-channel campaign performance and metrics, and make recommendations to improve future activity.
Lead and manage a team of Marketing Associates to deliver efficient marketing campaigns at scale.
Required Skills, Qualifications, and Experience
A bachelor’s degree or higher in Marketing Communications or a related field.
10+ years of marketing experience, including a working knowledge of:
Events, both in-person and digital
Lead generation and conversion optimization
Performance analysis, PR, and media relations
Social media and online channels
A proven track record in delivering measurable results from marketing initiatives.
A solid foundational knowledge of marketing principles.
The ability to think critically and independently and adapt to changing goals.
The ability to work both autonomously and collaboratively.
Proactive and highly organized, with excellent time management and the ability to work in a fast-paced, deadline-oriented environment.
Strong project and people management skills.
Budget management experience.
Highly proficient in written and verbal communication.
Experience in Agile Marketing.
We’re a diverse group of visionary innovators who provide trading and workflow automation software, high-value analytics, and strategic consulting to corporations, central banks, financial institutions, and governments. More than 40% of the world’s largest companies use our solutions. Founded in 1999, we’ve achieved tremendous growth by bringing together some of the best and most successful financial technology companies in the world.
Over 2,000 of the world’s leading corporations, including 50% of the Fortune 500 and 30% of the world’s central banks, trust ION solutions to manage their cash, in-house banking, commodity supply chain, trading and risk.
Over 800 of the world’s leading banks and broker-dealers use our electronic trading platforms to operate the world’s financial market infrastructure.
With 10,000 employees and offices in more than 40 cities around the globe, ION is a rapidly expanding and dynamic group.
At ION, we offer careers that provide many opportunities: To invent. To design. To collaborate. To build. To transform businesses and empower people around the world to do more, faster and better than before. Imagine what you can do and experience. This is where you can do your best work.